Coors Light is taking Super Bowl prep to the next level with an all-new product designed to benefit your skin, not your beverage.
After unveiling a new limited edition Monday’s Light 12-pack last week, the beer brand has now unveiled the Chill Face Roller, designed to turn a cold can of beer into a facial ice roller. Experts talk about the benefits of ice rollers in reducing facial inflammation, redness, and swelling, and this self-care product arrives just in time for the stress of the Super Bowl and the often grueling morning after. In addition to the new Roller, Coors is also launching limited-time Case of the Mondays merchandise, including shirts, matching sweat sets, hats, and more to keep you comfortable before and after the big game.
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“At Coors Light, we’ve always believed in bringing freshness and coolness to our fans in unexpected ways,” Marcelo Pascoa, vice president of marketing for Coors Light, said in a statement to Men’s Journal. “With the Coors Light Chill Roller, we’re taking that mission to the next level by bringing the mountain chill of Coors Light directly into your everyday life.”
“For soccer fans, the Monday after the big game is the Monday of all Mondays,” the company added in a statement. “With the season coming to a close, 60 percent of Americans and Canadians agree that a ‘Monday incident’ is likely to occur after the big game.”
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The Coors Light Face Roller will be available exclusively at Shop.CoorsLight.com starting January 27th at 12pm ET along with limited time Case of the Mondays merchandise.