Jimmy Fallon and Bozoma Saint John Star in New Series ‘On Brand’
Television host Jimmy Fallon is set to embark on a new and exciting venture, partnering with Bozoma Saint John, an executive known for her remarkable career as a marketing leader and reality TV personality. The series, titled On Brand With Jimmy Fallon, is slated for release on NBC later this year.
Overview of the Series
According to an announcement by The Hollywood Reporter, the unscripted show will place Fallon at the helm of a marketing agency. The program aims to showcase collaborations with various noteworthy brands and a selection of creative contestants competing to develop standout marketing campaigns.
Bozoma Saint John’s Role
Bozoma Saint John, renowned for her executive roles at major companies such as Netflix, PepsiCo, and Uber, will serve as the chief marketing officer and mentor for the contestants seeking to impress Fallon. Her background positions her as an invaluable asset in guiding participants through the creative marketing process.
Social Media Reveal
The announcement of this collaborative project was made via social media, where Fallon and Saint John shared a moment in front of an easel, teasing fans with the message that the series is “coming soon”. Saint John posted, “First take, total pros. 😂 #OnBrand with @jimmyfallon featuring @badassboz is officially in production!”
A Glimpse into the Show’s Concept
During her recent guest appearance on The Tonight Show Starring Jimmy Fallon, Saint John hinted at the creative process that fuels her success. She emphasized the importance of intuition in marketing, stating, “You know, my big ideas come in all sorts of places… It’s like the ideas just, they come sometimes from strange places.” Fallon echoed his admiration for Saint John’s prowess, calling her a “marketing genius.”
Looking Ahead
As the production of On Brand With Jimmy Fallon advances, fans eagerly await the premiere of this innovative series that promises to blend entertainment with valuable marketing insight.
Stay tuned for more updates regarding the show’s launch and further details as they become available.
Related: Jimmy Fallon’s 7 Rules for Success