On July 11, AMP Fit Inc. announced its AI‑powered resistance training device, amp, has surpassed 10,000 installations across the United States. The milestone spans several states—including California, Florida, New York, and New Jersey—and signifies growing consumer adoption of the sleek, single‑arm strength trainer. Designed to deliver guided, adaptive workouts without requiring gym access, amp represents the latest evolution in home fitness empowered by artificial intelligence.
Launched in 2021 by Israeli entrepreneur Shalom Meckenzie, amp set out to redefine home strength training by integrating advanced AI‑driven resistance and personalized programming. Pre‑orders began in October 2024 at a retail price of $1,795, with devices scheduled for delivery in early 2025. Built on electromagnetic resistance and a minimalist wall‑mounted design, the device includes five premium workout attachments and comes with complimentary white‑glove installation. It also requires a $23 monthly subscription for access to guided workouts and AI‑based programming, with compatibility initially limited to iOS and promises of expanding to Android.
At its core, amp uses real‑time AI feedback to automatically adjust resistance during workouts, tracking performance metrics like reps, force, speed, and form to shape both current and future sessions. The system offers three resistance modes—Fixed, Band, and Eccentric—that adapt moment‑to‑moment in response to user input and fatigue levels. Reviewers have praised its intuitive controls—a Nest thermostat‑style dial for weight selection and a secondary dial for height adjustment—as well as its sleek, coat‑rack aesthetic that blends into modern homes.
Industry press has also emphasized amp’s gamified, community‑oriented app experience. Users can engage with challenges, leaderboards, and influencer‑driven workouts featuring figures like Chris Heria, bodybuilder Larry Wheels, and actor Terry Crews. These features aim to replicate the social engagement of platforms like Peloton while focusing on strength training rather than cardio.
In-depth reviews provide further affirmation of amp’s appeal. PS Fitness critic Mirel Zaman noted that while the device resembles a modern coat rack, its AI‑adaptive resistance and ease of transition between exercises effectively replace gym setups. Zaman emphasized the smart resistance modes—like Drop Set and Band—and found the experience engaging, particularly via app‑linked gamified challenges. The review concluded that amp “could easily replace a gym membership.”
The 10,000‑unit milestone reflects both robust consumer demand and strategic market rollout. Shipping began in early 2025 following prominent showings at CES 2025, where amp was spotlighted as a breakthrough in AI‑enabled home fitness. The company also secured pre‑order eligibility through Health Savings Account (HSA) and Flexible Spending Account (FSA) programs in February 2025, improving affordability for health‑conscious consumers.
Founder Shalom Meckenzie, known for engineering SBTech’s merger with DraftKings, has invested over $50 million into amp. In an interview, he described the endeavor as “even bigger” than his sports‑betting achievements, driven by a belief that AI and gamification could democratically transform fitness.
Market comparisons position amp alongside prior AI‑enabled competitors such as Tonal and the Speediance Gym Monster 2. But industry analysts highlight amp’s compact design, electromagnetic resistance, and interactive programming as distinct advantages. In its CES 2025 coverage, TechRadar labeled amp “strength training’s ‘Peloton moment,’” specifically noting the intuitive dial mechanism, live resistance modes, and celebrity endorsements.
For consumers, amp offers a comprehensive solution: a device that supports full‑body workouts in 400+ exercises, backed by adaptive AI and community engagement tools. It accommodates users across fitness levels—from beginners to advanced athletes—with smart programming that evolves as users progress. Though the subscription requirement and up‑front cost of approximately $1,800 plus $23/month may deter some, many early adopters value the convenience, personalization, and quality of workouts provided.
Reaching 10,000 installations marks a key milestone in amp’s growth trajectory. It reflects successful integration of technology and user experience, and suggests sustained interest in smart home gyms that rival traditional fitness centers. As amp continues shipping units nationwide, the company is likely to expand its app features, platform compatibilities, and social fitness offerings.
With in‑home AI fitness gaining traction beyond cardio platforms like Peloton, amp is riding a rising wave. As more households adopt smart strength systems, the device’s adaptive, data‑driven model may redefine personal exercise routines. AMP Fit Inc. is betting on this shift—and the growing installation figures suggest it’s a wager yielding early rewards.
