London’s ExCeL played host to industry transformation when Elevate Summit concluded its two-day run from June 18–19, 2025, drawing over 6,000 professionals, 200 exhibitors, and 200-plus expert-led sessions. This year’s event marked the largest edition yet, expanding to 8,000 m²—20 percent more than in 2024—and featuring 48 fresh brands among the 200+ showcasing cutting-edge gym equipment, wellness wearables, and studio tools.
The exhibition floor thrummed with activity as attendees trialed AI-powered performance tracking systems, compact trainer‑friendly machines, body‑composition scanners from InBody, and the latest strength equipment by Panatta. Xplor Gym and Balanced Body also demonstrated next-gen management software and Pilates gear.
Educational offerings spanned four main stages—Debate, Generate, Accelerate, Collaborate—alongside specialist zones covering Kids, Aquatics, Technogym, and the Third Space Academy. Over 200 CPD‑accredited sessions equipped attendees with strategies for data‑driven client engagement, inclusive training practices, sustainable operations, and performance coaching.
The Collaborate stage featured discussions on trauma‑informed approaches to safe fitness spaces, neurodiversity‑tailored training, community‑based wellness programmes, and non‑referral exercise pathways, including sessions led by Loughborough University, FutureFit, and parkrun. Debate sessions tackled high‑level industry issues such as the role of AI, the surge of GLP‑1 medications, and the commercial intersection of fitness and health.
The FitPro LIVE segment offered a hands‑on experience for trainers and instructors, presenting interactive workshops across Skill Lab, Insight Arena, and Showcase areas led by global educators like Rachel Holmes and Adam Daniel.
Sustainability was a central theme. The organisers partnered with 4Good to present a sector‑wide sustainability report and launched initiatives including reduced carpet use (saving 1 tonne CO₂ per 20 m²), recyclable signage, and a tree‑planting scheme that planted over 3,000 trees in 2023. ExCeL’s eco‑efforts included 100 percent renewable electricity, a massive wormery, water fountains reducing 200,000+ single‑use bottles annually, and sustainable catering choices.
Elevate also deepened its partnership with the Include Summit, bringing four equity, diversity, and inclusion‑focused sessions into the programme. These sessions featured case studies and recommendations to foster inclusive environments within fitness organisations.
Organisers flagged the conference’s reach and scale as record‑breaking. With more brands, greater floor space, and more attendees than ever, the Summit solidified its status as the UK’s premier B2B fitness event—and set its sights on replicating success with future launches in India.
Networking opportunities ranged from traditional meet‑and‑greet business lounges to innovative open‑water swimming sessions at Royal Docks, blending movement, health, and professional connection. And with a new Elevate app powered by MyFitApp, attendees navigated the event digitally, reducing paper use and enhancing user experience.
As the Summit closed, attendees departed with actionable insights in client engagement, inclusive training, and sustainability. The presence of leading-edge tech, knowledgeable educators, and a renewed sense of community signaled a sector gaining momentum in innovation, professional development, and collective responsibility. Elevate London 2025 underscored the fitness industry’s future-forward trajectory—and set high benchmarks for what’s to come.