LOS ANGELES, CA — VitaFit Performance, a groundbreaking fitness-focused supplement brand, has officially launched, aiming to redefine what it truly means to achieve peak performance. Founded by actor, producer, and entrepreneur Chris Grant Wenchell, the brand is grounded in the belief that strength begins from within. VitaFit Performance stands apart from other fitness companies by emphasizing a mindset-driven approach to wellness, one rooted in discipline, consistency, and purpose.
Chris Grant Wenchell, who is known for his work in film and television as well as his lifelong commitment to fitness, founded VitaFit Performance with a singular vision: to help people train with intention, not perfection. Drawing from his personal experience of balancing demanding roles in entertainment with intense physical training, Chris launched the brand to address a void he saw in the fitness industry—a lack of authenticity and purpose.
“I’ve always believed that strength isn’t just physical—it’s mental, emotional, and rooted in our daily habits,” said Chris Grant Wenchell, Founder of VitaFit Performance. “When I set out to create VitaFit, I wanted to make more than just supplements. I wanted to create a brand that supports people on their journey to real performance, no matter their starting point.”
The VitaFit Performance product line offers a variety of high-quality supplements designed to support recovery, performance, and overall wellness. Unlike other brands that emphasize quick fixes or shortcuts, VitaFit focuses on helping people build sustainable results through consistent effort. This reflects Chris’s mindset as an athlete, entrepreneur, and actor, where discipline and hard work are core to achieving success.
VitaFit’s unique blend of clean, honest formulations aligns with Chris’s personal philosophy that there are no shortcuts when it comes to achieving real strength. The brand is quickly gaining traction among athletes, fitness enthusiasts, and everyday warriors who are committed to pushing their limits and training with purpose.
The brand’s emphasis on a mindset-first approach to fitness and wellness is a significant departure from the hyper-marketing and aesthetic-driven products that dominate the industry. VitaFit Performance stands firmly against the trend of promoting unrealistic standards or quick results. Instead, it advocates for accountability, resilience, and a commitment to long-term health, making it a true lifestyle brand for individuals who understand that the real work begins from the inside out.
“I’m not here to sell you a shortcut,” said Wenchell. “I’m here to help you build results from the ground up—through the right mindset, the right habits, and the right tools.”
In addition to its core supplement offerings, VitaFit Performance is set to expand its reach in the fitness industry. The brand’s long-term vision includes an ambitious roadmap for growth, including the development of a fitness app powered by AI. This app will help users track their progress, guide workouts, and provide personalized supplement suggestions based on individual goals. VitaFit Performance is also exploring opportunities in digital coaching and content, further establishing itself as a multi-platform performance brand.
Wenchell is also the author of the book “90 Days to Your Best Shape: A Science-Based Fitness Transformation,” available on Amazon, which serves as a comprehensive guide for those looking to build sustainable habits and transform their bodies through evidence-based training and mindset work. The book reflects the same values found at the core of the VitaFit Performance brand—discipline, resilience, and real-world results.
For Chris Grant Wenchell, this vision is not just about supplements—it’s about creating a lasting impact on the wellness industry by shifting the narrative from superficial aesthetics to a focus on mental and physical fortitude.
“Fitness isn’t just about how you look—it’s about who you become in the process,” Wenchell explained. “The work we do with VitaFit is about helping people create sustainable, lasting results that impact every aspect of their lives. I want to empower people to train with purpose and live with intention.”
The VitaFit Performance brand is quickly building a strong community of like-minded individuals who share in this philosophy. From personal trainers to fitness coaches, as well as everyday fitness enthusiasts, the growing VitaFit community is united by the common goal of achieving real, measurable performance gains—without the hype and empty promises.
VitaFit Performance’s approach resonates with those who understand that true strength comes from dedication and hard work. As the brand grows, it aims to bring more people into its fold—individuals who are committed to showing up each day, putting in the effort, and embracing the process of becoming stronger, both inside and out.
Through its unique blend of fitness, mindset, and authenticity, VitaFit Performance is poised to set a new standard in the wellness and performance industry. It’s not just about supplements; it’s about a movement that values consistency, discipline, and purpose over shortcuts and gimmicks.
For more information on VitaFit Performance and to explore the brand’s supplement offerings, visit their official website at www.vitafitperformance.com.
Follow VitaFit Performance on social media:
Instagram | Facebook | TikTok | YouTube | Pinterest
Discover more about Chris Grant Wenchell’s journey at www.chrisgrantwenchell.com and on Instagram at @ChrisGrantW.
Read the book: “90 Days to Your Best Shape: A Science-Based Fitness Transformation” is available now on Amazon for those ready to build sustainable results through evidence-based training, discipline, and mindset.
About VitaFit Performance
VitaFit Performance is a fitness-focused supplement brand created by actor, producer, and entrepreneur Chris Grant Wenchell. With a focus on performance, recovery, and wellness, VitaFit Performance offers high-quality supplements designed to support those who train hard and live with purpose. The brand stands out by promoting a mindset-driven approach to fitness and a long-term commitment to real results.
For media inquiries, please contact:
Chris Grant Wenchell
Founder, VitaFit Performance
www.vitafitperformance.com