A Historical Context

Hermès, established in 1837, originally focused on producing equestrian harnesses. This heritage in craftsmanship laid the groundwork for its evolution into a luxury lifestyle brand, extending beyond fashion into high-quality watchmaking.

The Cape Cod: An Iconic Timepiece

Launched in 1991, the Cape Cod watch represents Hermès’s devotion to detail and artistry, comparable to other signature products like the Kelly bag and Brides de Gala scarf. The design ethos remains consistent, combining imagination with meticulous craftsmanship.

In-House Craftsmanship and Acquisitions

In 1978, Pierre-Louis Dumas established La Montre Hermès, ensuring that the company would handle its watch designs internally. Hermès initially collaborated with prestigious watchmakers such as Rolex and Jaeger-LeCoultre, which strengthened its watchmaking expertise.

In 2013, Hermès further consolidated its capabilities by acquiring Joseph Erard SA, allowing it to produce watch cases internally. This followed earlier acquisitions of dial-maker Natéber SA and a partial stake in movement-maker Vaucher Manufacture. These developments solidify Hermès’s status as a legitimate player in the horological arena.

The Movement Controversy

Despite its well-crafted nature, the current rendition of the Cape Cod operates on a quartz movement based on ETA V8. This choice has drawn criticism as quartz movements are often associated with more affordable watches. Hermès has been somewhat reserved in its discussion of this movement choice.

However, it’s necessary to recognize that most quartz timepieces perform reliably regardless of their underlying technology. The investment in a timepiece like the Cape Cod extends beyond just the movement; it encompasses the brand’s aesthetics, quality of construction, and the luxury experience.

Conclusion

The Hermès Cape Cod demonstrates that luxury watchmaking involves more than just the technical specifications of its movements. Ensemble craftsmanship, brand heritage, and aesthetic appeal are integral to its value, affirming that quartz doesn’t equate to a lack of quality. As such, both Hermès and other prestigious brands continue to redefine the standards of luxury in watchmaking.