Max, the streaming service formerly known as HBO Max, has unveiled a new initiative to combat the increasing prevalence of password sharing. With the introduction of “Extra Member” accounts, Warner Bros. Discovery—Max’s parent company—aims to capture lost revenue from unauthorized account sharing.

Details of the Extra Member Accounts

As reported by Variety, Extra Member accounts allow friends and family outside your household to access the service at a monthly fee of $7.99. This new option is positioned as a cost-effective alternative, particularly when compared to standard individual subscriptions that start at $9.99 per month for a basic plan with ads and can reach up to $20.99 for the Premium offering.

This model permits an external user to establish their own preferences and viewing history, thereby preventing disruptions during your own viewing experience. For instance, you won’t have to question why a friend has binge-watched a particular series multiple times.

Context in the Streaming Industry

Max is not alone in adopting such strategies. Other platforms such as Netflix and Disney+ have implemented similar programs aimed at addressing password sharing. Netflix initiated its alternative in 2023, while Disney+ followed in late 2024, both reporting increased revenue as a result.

Limitations of the Program

Potential users should note that each Max account can only add one Extra Member. Therefore, users must carefully consider who to invite to benefit from this arrangement.

Conclusion

The Extra Member account system reflects a growing trend among streaming services, balancing user access with revenue generation. As companies like Max continue to fine-tune their subscription models, it remains to be seen how these innovations will shape the future of streaming.