Reebok Launches FloatRide UltraPro: A Sustainable Running Shoe for Elite Performance
Reebok has raised the bar for eco-friendly athletic gear with the release of its FloatRide UltraPro, a high-performance running shoe designed with sustainability and elite athletes in mind. The shoe, unveiled Sunday at a global event in Boston, combines Reebok’s renowned FloatRide Energy foam technology with innovative, plant-based materials to create a product that is both high-performing and environmentally conscious.
The FloatRide UltraPro is the first running shoe in Reebok’s lineup to feature its proprietary EcoRebound midsole, made from sustainably sourced sugarcane. This material delivers exceptional energy return and cushioning while significantly reducing the shoe’s carbon footprint. The upper is crafted from eucalyptus fibers, providing breathability, lightweight durability, and a sleek design.
“At Reebok, we believe athletes shouldn’t have to choose between performance and sustainability,” said Reebok CEO Todd Krinsky during the launch. “The FloatRide UltraPro is the culmination of years of research and innovation, proving that eco-friendly can also mean world-class.”
Key Features of the FloatRide UltraPro
The FloatRide UltraPro is engineered to meet the needs of serious runners, offering a combination of comfort, durability, and performance enhancements. Highlights include:
- EcoRebound Midsole: Made from bio-based materials, this midsole delivers the same energy return as traditional foams while cutting carbon emissions by 30%.
- Eucalyptus Fiber Upper: Soft, breathable, and naturally antimicrobial, the upper ensures a snug yet comfortable fit for long-distance running.
- Recycled Rubber Outsole: Provides exceptional grip and durability, designed for various terrains while reducing the use of virgin materials.
- Lightweight Design: Weighing just 7.5 ounces (men’s size 9), the shoe is ideal for both training runs and race days.
- End-to-End Sustainability: Every component of the FloatRide UltraPro is either recyclable or made from renewable resources, in line with Reebok’s commitment to achieving net-zero emissions by 2030.
Performance Meets Purpose
The FloatRide UltraPro is not just an eco-friendly option; it’s a high-performance shoe that has already impressed elite runners. Olympic marathoner Elise Carr called the shoe “an instant favorite,” citing its responsive cushioning and lightweight feel during long training runs.
Runners who tested the shoe ahead of its release have praised its balance of comfort and performance. “It feels like you’re running on clouds,” said ultrarunner Matt Foster. “And knowing it’s sustainable makes every mile feel that much better.”
A Shift in the Running Shoe Industry
With sustainability becoming a key concern for consumers, Reebok’s FloatRide UltraPro is part of a growing trend among athletic brands to integrate eco-conscious practices into their product lines. The shoe is expected to compete with Nike’s Space Hippie series and Adidas’ Ultraboost Made to Be Remade, setting a new standard for sustainability in high-performance running shoes.
Priced at $190, the FloatRide UltraPro is available for pre-order starting today, with a global release scheduled for April 2024. Reebok is also launching a trade-in program, allowing customers to return their old running shoes to be recycled as part of its ongoing sustainability initiatives.
Consumer Buzz
The announcement has been met with excitement from both the running and environmental communities. Social media is buzzing with athletes and influencers praising Reebok for prioritizing sustainability without sacrificing performance.
“Runners have been waiting for a shoe like this,” said fitness influencer and marathon coach Jessica Lee. “It’s proof that you can go green and still go fast.”
Looking Ahead
The FloatRide UltraPro represents a significant step forward for Reebok’s environmental strategy and its efforts to cater to the needs of environmentally conscious athletes. As the race to create the ultimate sustainable performance shoe heats up, Reebok’s innovative approach may give it a competitive edge in the crowded running shoe market.