On December 29, 2025, shoppers across the United States were still finding deep discounts and extended seasonal markdowns as major retailers maintained their post‑Christmas sales well into the final days of the year. From large department stores to online marketplaces and specialty outlets, consumers have responded enthusiastically to deals that span a wide range of product categories, often with savings that rival or even exceed those seen during Black Friday and Cyber Monday. With many Americans taking advantage of time off between the holidays and New Year’s, both brick‑and‑mortar shops and e‑commerce platforms reported steady foot traffic and high web traffic as bargain hunters hunted for end‑of‑season steals.
Across the retail landscape, discounts have been especially notable on technology items. Consumer electronics such as smartwatches, tablets, wireless earbuds and laptops have seen markdowns that in some cases reach 50 percent or more, reflecting retailers’ efforts to clear inventory before the arrival of next season’s models. Major electronics chains and large general‑merchandise stores have been promoting these deals heavily, with limited‑time offers designed to draw in both holiday returnees and last‑minute gift card holders looking to make their dollars stretch further. In many areas, shoppers reported long lines at checkout counters and brisk movement on websites as popular tech items rapidly sold out.
Fitness equipment and accessories have also been a standout category during the post‑Christmas sales period. Retailers specializing in sporting goods and fitness gear have featured deep discounts on products such as resistance bands, performance footwear, exercise apparel and massage guns — items that see a surge in demand as many consumers begin setting New Year’s resolutions related to health and fitness. From boutique athletic brands to large sporting goods chains, the combination of seasonal clearance and the psychological ramp‑up toward January goals has driven elevated interest in these products, with some stores offering buy‑one‑get‑one deals, bundled packages and extra incentives for loyalty program members.
Apparel and winter wear remain heavily discounted as well, with up to 80 percent off select coats, sweaters, boots and accessories. Department stores and fashion retailers have kept racks and online catalogues marked down to make room for upcoming spring collections, resulting in substantial savings for shoppers willing to navigate post‑holiday crowds. Many families and individuals have used the opportunity to stock up on cold‑weather essentials or pick up wardrobe staples at significant reductions, while others are opting to buy ahead for next season’s needs.
Home goods and décor have been another focal point of post‑Christmas deals, with discounts on items such as bedding, kitchen appliances, holiday decorations and furniture. Retailers have been promoting clearance events to transition out of the holiday merchandising cycle, offering shoppers the chance to find high‑quality items at pronounced savings. Some furniture retailers have paired their markdowns with flexible financing options to incentivize larger purchases, while small‑business owners and bargain hunters alike have been scanning catalogs for deals on décor that can be used year‑round.
Industry analysts note that this year’s post‑Christmas sales may be particularly attractive compared with previous seasons. While inventory levels vary by retailer and region, many stores entered the holiday period with ample stock, allowing them to sustain aggressive pricing longer than usual. This has been particularly true for online platforms, where broad selections and rapid fulfillment have made it easier for shoppers to find specific items without needing to visit physical locations. However, analysts caution that the best deals tend to disappear quickly on high‑demand items, and stock levels can dwindle rapidly, especially for popular electronics and fitness products.
Retailers themselves have touted the ongoing sales as a way to extend the holiday shopping momentum and capture additional consumer spending before the calendar turns to 2026. Promotions and marketing campaigns have emphasized both value and convenience, with many brands highlighting seasonal savings alongside free shipping, easy returns and extended holiday return windows. These tactics have helped sustain shopper interest, particularly among bargain hunters and deal‑seeking consumers who may have delayed larger purchases until after Christmas.
Consumer behavior in these final days of the year also reflects broader trends in retail spending. Gift card redemptions have played a role in driving traffic, as recipients look to put newly received cards to use on discounted merchandise. Meanwhile, loyalty program incentives — including bonus points on purchases and exclusive member pricing — have encouraged repeat visits and purchases across both physical and digital storefronts. Some retailers have even introduced surprise flash sales or limited‑time coupon codes to spur additional interest and reward engaged shoppers.
For retailers, extending post‑Christmas sales has become an increasingly strategic part of the calendar. It not only helps clear out holiday inventory but also builds customer engagement heading into January, a month that traditionally sees slower retail activity after the holiday rush. By offering compelling deals now, brands hope to maintain visibility and momentum, encouraging consumers to think of their stores as go‑to destinations for value throughout the year.
For shoppers, the extended sales present both an opportunity and a challenge. With so many deals available across so many categories, making informed choices about what to buy and when to act can be daunting. Retail veterans recommend doing price comparisons, checking return policies, and acting quickly on high‑value deals before stock runs out. With the holiday season winding down but savings still abundant, many Americans are making the most of this post‑Christmas retail landscape to finish the year with smart purchases and substantial savings.
