Men’s Grooming Market Hits New High as Skincare Becomes Mainstream

The men’s grooming industry reached a new milestone this week as sales of skincare products surged across the U.S. From anti-aging serums to eco-friendly shaving kits, men are embracing products once relegated to niche markets. Retailers like Sephora and Ulta have expanded their men’s sections, while online subscription services have seen a spike in sign-ups.
This shift reflects changing attitudes around self-care and grooming. “It’s no longer taboo for men to prioritize their skin,” said a dermatologist. “We’re seeing younger generations embrace skincare as part of their daily routines.” Social media campaigns featuring male influencers have further normalized grooming as a core component of modern masculinity. With the market expected to grow 20% annually, men’s grooming is quickly becoming a dominant force in the beauty industry.