On July 7, 2024, men’s skincare brands unveiled a new generation of high-performance sunscreens, leading to a 50% increase in sales in the summer months. These products, designed specifically for active lifestyles, offer sweat-resistant, reef-safe formulations that appeal to outdoor enthusiasts and athletes.
Retailers reported a spike in demand for multi-functional products that combine sun protection with skin-nourishing ingredients like hyaluronic acid and antioxidants. Packaging innovations, including travel-friendly stick formats and eco-friendly containers, have further boosted sales. The campaign to raise awareness about skin health among men, emphasizing the risks of UV exposure, has also contributed to the surge.
This focus on sunscreen reflects the growing importance of skincare in men’s health and grooming routines. Analysts predict that demand for high-performance sunscreens will remain strong, encouraging brands to expand their offerings and prioritize education about skin protection.
Men’s Skincare Market Expands with New High-Performance Sunscreens
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